Our Approach


ABLA offers an holistic approach to teaching, providing you with an engaging real-world learning experience and rich cross-disciplinary curricula. Our approach is designed to enable you to make impactful brand and leadership decisions that address the real challenges of doing business and building brands in a dynamic African environment. Our content is developed by respected global-African experts, thought leaders and practitioners.

What sets ABLA apart?

The ABLA learning approach is built around our core PACE principles:
Purpose, Africa-focused, Community and Experiential


ABLA content is designed around imparting knowledge to inspire enduring solutions, with a meaningful impact to move Africa forward.

Africa Focused

ABLA utilises a case study approach based on real-world contemporary and classic African case studies and engagement, with practitioners who have real-life experience in building brands and businesses in Africa.


Built on an African community characteristic, learning at ABLA is a collaborative, engaging experience enriched by the exchange of ideas with diverse peers who have a global African perspective to problem solving.


Our lessons are brought to life through immersion in active African consumer environments.

African Case Studies Portfolio

ABLA is actively engaged in developing a portfolio of first-class contextual and relevant Africa-focused cases studies across diverse subjects such as branding, culture, entrepreneurship, innovation, internationalization, competition and cooperation among local and multinational firms, and responsible and ethical leadership in the private sector and public sector to enrich learning with real world experience. The cases, encompassing emerging and established brands and businesses, are researched and authored by global-African experts, thought leaders and practitioners wholly and/or with learners associated with ABLA.

The case study approach, pioneered by Harvard Business School and adopted by most business schools globally, is designed to enable learners to reflect real-world situations and learnings thy can apply to their business challenges.

To broaden access to African best practices and learnings, the cases are published and distributed through established global case study channels. ABLA launches the case studies through a series of op-eds, interviews and masterclasses to create awareness of the businesses and best practices in building great African brands.


Our network of partnerships across Africa and the world enable us to design, deliver and exchange innovative accredited and custom programmes that enrich the learning experience and are grounded on an understanding of the continent and the real challenges of building world-class brands in Africa.

Brand Leadership Brand Leadership Henley Business School ALU